個案資料
了解個案內容與學習目標,選擇授課教師及使用課程。
Myerson Industries
內容大綱
This case and its companion, "Centralia Construction Corporation" (UV0345), constitute the materials for an excercise in role playing and negotiating. The exercise is a distributive-bargaining situation surrounding the negotiation of the price for the construction of a building (some minor opportunities exist for creating mutual value). Myerson is the purchaser of the building.