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- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Comcast Corporation's Merger with AT&T Broadband
內容大綱
In December 2001, Comcast won the auction to acquire AT&T Broadband. The $72-billion winning bid would combine Comcast, the country's third-largest cable operator, with the industry leader. Comcast Corp. President Roberts and Comcast Cable President Burke had to consider post-merger-integration strategies. This case examines (1) how government legislation can affect the competitive dynamics of an industry, (2) the difficulties companies face in integrating senior-management teams with different management styles and companies with different cultures, (3) integrating complementary products with low opportunity to cross-sell and achieve cost savings, (4) establishing "success metrics" for a defensive acquisition, and (5) understanding how integration activities can send signals across a corporation.