個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Procter and Gamble: Cost of Capital
內容大綱
To assess whether a company should enter the household-products market, Procter and Gamble's weighted-average cost of capital is computed. Clorox's cost of capital is also computed as a check on the P&G estimate. The case emphasizes the conceptual as well as mechanical aspects of computing cost of capital for a company with homogeneous business risk and stable capital structure.