個案資料

了解個案內容與學習目標,選擇授課教師及使用課程。

George's T-Shirts

內容大綱
George Lasiter sells special-events T-shirts, and must decide how many to order for an upcoming concert. He has high, medium, and low estimates of both concert attendance and the percentage of attendees who will want a shirt. In addition, he has assessed the relative likelihoods of each estimate. The case can be used to introduce or reinforce the fundamental issues surrounding decision-making under uncertainty.
涵蓋主題
新增
新增