個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
The Apple iPhone
內容大綱
This case describes the introduction of the Apple iPhone, including subsequent price reductions and market share goals. The case includes publicly available data on iPhone production costs, channel margins, and marketing costs. It concludes with the July 2008 introduction of the second generation 3G iPhone.