個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
NBC Sports: The Major League Baseball Television Rights Decision
內容大綱
This case examines NBC's decision to bid on Major League Baseball's contract. The issues relate to the cost of the contract and whether it helps NBC meet both its profit targets and strategic goals. The case includes a pricing model to help the student determine whether to bid or not.