個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Designing Channels of Distribution
內容大綱
This note addresses the issues that arise and the complexities that must be addressed when designing a channel of distribution. Content includes the definition of a distribution channel, the steps in its design, functional discounting and margin allocation, the role channels play in branding, and recent trends.