個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Why People Behave The Way They Do
內容大綱
This note outlines a simple but powerful model, in managerial language, for understanding why people behave the way they do. The model builds a set of relationships among perceptions, beliefs, conclusions, defense mechanisms, and behavior. The note provides a framework that has been useful in a variety of settings for practicing managers.