個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
British Airways-USAir: Structuring A Global Strategic Alliance (A)
內容大綱
This case presents the issues faced by the BA-USAir coordination team as it struggles with creating a management structure to facilitate the development of a newly announced alliance. The team has six weeks to design a blueprint and present it to senior management. Students and executives find that this case opens up significant issues related to implementing alliances. The B case is OB-0585.