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最新個案
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Eyebobs Eyewear, Inc.
內容大綱
This case could be used in entrepreneurship and managing a small business courses. It describes how an entrepreneur grows her innovative idea into a successful business while managing the risks, the pace, the financing, the channels of distribution, the quality of manufacturing, and the customer concentration associated with it. The case shows how a business grown at a slower-than-usual pace was able to survive the risks.