個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Customer Segmentation in Business-to-Business Markets
內容大綱
The purpose of this note is to help students better understand the concept of customer segmentation in a business-to-business (B2B) context, focused on such topics as the role segmentation plays in the larger marketing strategy of which it is a part, the process, primary approaches, and variables.