個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
The Evolution of Selling
內容大綱
Appropriate for marketing classes. This note follows the evolution of selling starting with the skills set forth by Dale Carnigie in the 1950s through the 1970s followed by consultive selling in the 1980s and 1990s and the valued added selling of the 21st century.