個案資料
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Global Protection Corporation: Message from the Middle
內容大綱
A middle manager at a large company is unable to get her engineering customers and corporate bosses to see eye to eye on a public relations decision, and now her corporate boss seems to have totally misinterpreted her intentions. Suitable for MBA or executive education classes, this field case is a composite of actual experiences and fabricated elements. The case addresses a scarcity of material on the unique dilemmas faced by middle managers.