個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Uncle Coco's Magic Shop: A Negotiation Exercise
內容大綱
A toy retailer plans to order a new product from an untested supplier for the winter holiday season. This exercise provides an opportunity for students to construct a model to determine optimal order quantity when demand is not known. Profits are calculated based on wholesale pricing, revenue-sharing, profit-sharing, and buyback contracts.