個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Marketing Plan Development
內容大綱
This note describes in detail the components of a marketing plan and the process by which data are collected and the plan is developed. Its objective is to develop a sense of purpose and discipline in how one goes about the marketing plan development process and to assist in the gathering of data that will become part of the written plan.