個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
A/B Testing at Vungle
內容大綱
Two recently graduated MBA students are tasked with developing an ad-serving learning algorithm for a mobile ad-serving company. The case illustrates the way in which hypotheses can be tested in an A/B format or "horse race" in order to establish customer preferences and superior profitability. The case was written for a course elective covering hypothesis testing.