學門類別
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- General Management
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- Accounting
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- Business Ethics
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- Business & Government Relations
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- Economics
- Teaching & the Case Method
最新個案
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Behavioral Economics and the Service Organization
內容大綱
This note summarizes some important learnings from the study of behavioral economics of which service organizations should be aware in order to enhance customers' emotional experiences and help direct their decision making-in an ethical manner.