個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Sustainable Competitive Advantage
內容大綱
This note discusses the sources of competitive advantage for firms, including scale economies, network economies, counter positioning, switching costs, branding, cornered resources, and process power. It also introduces the features of sustainable competitive advantage, offers examples, and includes a framework for assessing the sustainability of each source of competitive advantage. This note is taught at Darden in digital marketing and would also be suitable in a module covering competitive marketing strategy.