個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Business Plan Development: Overview
內容大綱
This exercise and its accompanying handouts, designed to be used in courses for non-MBA audiences that explore aspects of entrepreneurship, guide students through the development of their very own business plan. From researching and deciding on a business concept, to developing prospective customer profiles and understanding target markets, to creating financial and operations projections, this set of materials helps students step by step as they build a deliverable, functional business plan over the course of multiple class sessions.