學門類別
哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
- Strategy
- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
- Service Management
- Sales
- Economics
- Teaching & the Case Method
最新個案
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Internationalization Analysis
內容大綱
How do firms decide where to compete internationally? What challenges arise when competing across borders? What are different ways to enter a new foreign market? How should the firm compete in that new market? What factors make a foreign market "flat" versus "lumpy"? This technical note follows the format of The Strategist's Toolkit in laying out a framework for analyzing the "where" and "how" of international strategy. Thinking carefully about both local responsiveness and global integration can help managers successfully navigate the tension between these imperatives.