個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Simbhaoli Sugars Limited: Innovating Farmer Communication Services
內容大綱
Simbhaoli Sugars Limited has deployed a new system of communication services through Voice Web, a mobile-based Internet technology, in rural areas for better engagement with the farmers who supply sugarcane to the SSL factory. The importance of perceived value of services to the end-users and the need to involve all stakeholders during the innovation set-up process are explained. Critical aspects of the service innovation concept are used to analyse the issues observed during the pilot deployment of Simbhaoli Sugars Limited's new communication services.