個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Clarke: Transformation for Environmental Sustainability
內容大綱
A company seen as having a core business that is environmentally harmful by its very nature - in this case selling pesticides - faces unique challenges in its transformation to a sustainable enterprise. Even when innovation leads to new green products, processes, technologies and business models, the leadership of the company must cope with the daunting task of engaging employees and customers in the idea that green can be effective and profitable.