個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Dove Real Beauty Sketches Campaign
內容大綱
This case discusses the future of the Dove brand and what type of advertising it should use moving forward. The brand has previously launched the Dove Real Beauty Campaign, which focuses on widening the definition of beauty. Students are given the history of the campaign and are asked to assess various options for the Dove brand.