個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Hyrule Cinemas: Pricing Movies and Popcorn
內容大綱
Hyrule Cinemas is losing money quickly and its owner must take steps to rectify the problem. Using survey data and general information about the business, three types of analysis can be completed: Van Westendorp, conjoint, and a decision tree. These analyses will enable Hyrule Cinemas to make the best decision possible about price points and location, thereby helping the company to become profitable.