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- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
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Ricky Martin: The Role of Reputation in a Celebrity's Career
內容大綱
Globally acclaimed singer, actor, author, and Grammy Award winner Ricky Martin "decided [on March 29, 2010] to put an end to the hell that was going on inside [his] mind" by using Twitter to openly declare his homosexuality. Issues posed by the revelation included: What options were available to Martin's management before and after the revelation in order to effectively deal with situations that could have jeopardized Martin's career and future projects? Should those close to Martin have planned for a potential brand repositioning strategy? If so, how should they have handled it?