個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Growing the Online Portal of Business Fundas
內容大綱
Business Fundas, a portal that publishes educational business and management articles, is situated within the electronic publishing industry, which has many players and is highly fragmented. The start-up company faces many challenges in its efforts to position itself for growth and to take advantage of various innovative value propositions and business models. The senior managers hope to gain insights into user-specific trends through the use of data analytics.