個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Superb Trucks LP: How to Conduct a Field Experiment
內容大綱
In August 2013, the research director of Superb Trucks LP, a large Ontario-based trucking transportation company, is expected to prepare a recommendation to top management on how to improve the efficiency of the company's trucks. He had made a decision that an innovative fuel additive might serve this purpose and subsequently conducted two studies to assess its effectiveness. What considerations should be made when designing such a field experiment? How can these considerations affect interpretation of study findings and inform business decisions?