個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Google Glass: Development, Marketing and User Acceptance
內容大綱
This case introduces the key features of Google's wearable technology product "Glass" and illustrates the tensions that Google faced over the development and marketing of this product. The case goes on to highlight the growing backlash that Google experienced when promoting Glass.