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UberX: Driving into London, Ontario
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In September 2015, the Community and Protective Services Committee of the City of London, Ontario, needed to report on options for potentially regulating ridesharing services provided by Uber Technologies Inc. (Uber) and other "e-hail" services that were upending traditional taxi services in the city and across the country. The committee needed to investigate similar situations in other jurisdictions and present the available options to London City Council, keeping in mind the city's primary concerns of health and safety, consumer protection and quality of life, and effective and efficient service delivery. The key challenge was to make ethical recommendations that took all stakeholders into account. Fundamental to the report was whether Uber should be defined as a technology company or a taxi company.