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Ohmycake.in: Scaling Up by Scaling Back
內容大綱
In January 2017, the online cake company Ohmycake.in, which was started two years earlier by a young entrepreneur in Kerala, India, ran into trouble after a series of successful experiments. Adding to the company's problems, customers were becoming more demanding and the competition was catching up. The entrepreneur had hired a new operations executive to help solve the company's business strategy and scalability issues, including a current problem: whether to accept or reject demanding custom orders that were appearing in the company's online order management system.