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BMW Mini: Big Decisions Under the Brexit Cloud
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In April 2017, BMW AG (BMW) faced a big decision regarding which plant should receive the mandate to produce the first electric version of BMW's iconic Mini car. The leadership team of BMW's UK operations was determined to keep the Mini at its historical home base in the United Kingdom. However, given the uncertainty arising from the United Kingdom's decision to leave the European Union-a move commonly known as "Brexit" -how would the team be able to convince corporate headquarters?