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Carcierge: An Innovative Approach to Car Sales
內容大綱
In February 2016, the principal dealer of several European luxury automotive dealerships learned from Audi of America LLC (Audi) that he would have to relocate one of his dealerships to a new location. The relocation would be to a new market area and the dealer would most likely lose his current customer base. Instead, the dealer used the opportunity to create a new business model for auto retailing that could enable him to maintain his market share without having to comply with Audi's relocation requirement. His new concept, named "Carcierge" and opened in 2016, was showing initial success, but the dealer wondered whether the boutique sales model he developed would be viable in the long run.