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BluSmart: Building an Eco-Friendly Experience in App-Based Ride-Hailing Services
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Blu-Smart Mobility Pvt. Ltd. (BluSmart) was India's first company to foray into the electric mobility space. Launched in 2019, BluSmart offered ride sharing, car sharing, and shared charging services, and aimed to make India a pollution-free country by providing customers with a complete urban mobility solution. Within a year, BluSmart had garnered investors' attention and received millions in funding to grow its fleet. It also planned to expand its three services to other Indian cities. However, BluSmart's future in India was not without challenges. How would these constraints affect BluSmart's growth, and how could it expand in the Indian market?