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Maple Tree Cancer Alliance: Growing Pains

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Karen Wonders founded Maple Tree Cancer Alliance (MTCA) in 2011 as a non-profit organization in Dayton, Ohio, to improve cancer patients' quality of life through an individualized exercise program. By early 2020, MTCA had enjoyed significant growth, crossing the geographical and administrative boundaries of several hospital networks in the United States. Funding from hospital networks was contingent upon the efficacy of MTCA's exercise program, which could be established only through ongoing, rigorous data analysis. However, the old way of collecting and processing client data could not adapt to MTCA's current size; as such, MTCA needed a new solution, and Wonders found herself reviewing four options.
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