學門類別
哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
- Strategy
- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
- Service Management
- Sales
- Economics
- Teaching & the Case Method
最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Ola Electric: Igniting Conversations on Privacy
內容大綱
In 2022, Ola Electric Mobility Private Limited (Ola Electric), a motor vehicle manufacturing company based in Bengaluru, India, was embroiled in a privacy controversy pertaining to the use of customer data. Ola Electric had voluntarily published the telematics data of one of its customers on its Twitter account. This was done in response to allegations by a customer whose son was involved in a serious accident while riding a scooter manufactured by Ola Electric. The company's actions sparked Internet-wide discussions regarding data privacy, with numerous people voicing their distaste for its response. Moving forward, Ola Electric needed to take action to mitigate the effects of the controversy. Meanwhile, governments, companies, and consumers needed to understand their responsibility in relation to data privacy, given that data collection would become more prevalent in future.