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RideAlly Travels Pvt Ltd: Seeking Growth

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RideAlly, a ride-hailing platform headquartered in Bangalore, India, catered to the business-to-consumer and business-to-business segments. It operated in Bangalore and Hyderabad. Hariprakash Agrawal, the chief executive officer and founder, needed to devise a plan to sustain the business in India's highly competitive ride-hailing market. It was time to think about scaling up the business, which needed significant investment and the right strategy to gain a solid foothold in the industry. Agrawal's team needed to prepare a pitch for investors and present a strategy for penetrating the market and expanding the business.
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