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Launching and Marketing a Private Hospital in Hong Kong: CUHK Medical Centre
內容大綱
Opened in January 2021, the medical centre of the Chinese University of Hong Kong (CUHK), CUHK Medical Centre (CUMC), was a non-profit teaching hospital wholly owned by the university. In December 2022, Professor Hong Fung, the executive director and chief executive officer, knew that the CUMC board of directors would soon be asking how he was going to ensure that the privately operated CUMC would remain financially sustainable while still achieving its mission and vision-offering quality healthcare services at affordable and transparent package prices-and returning all surpluses from healthcare services to the hospital to support its future development and the CUHK Faculty of Medicine's research and teaching.