個案資料
了解個案內容與學習目標,選擇授課教師及使用課程。
Ferrari in Formula One: Driving with Data
內容大綱
Scuderia Ferrari SPA, the racing division of the auto manufacturer Ferrari, was the oldest and most successful team in Formula One. Since the inception of the sport of Formula One in 1950, Ferrari had never missed a season. Having navigated many technological changes over the past seven decades, Ferrari faced the latest innovations in sports and beyond: data and digitalization. What were the opportunities and roadblocks ahead? The Maranello-based company founded by Enzo Ferrari needed to make some strategic decisions about its use of data and technology.