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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
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- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
EssilorLuxottica and Meta: Will the Synergy Flourish?
內容大綱
The case discusses collaboration between a technology-based company and a fashion eyewear company. The need for collaboration arose after Google LLC (Google) launched smart eyewear that failed to attract the attention of fashion-conscious users due to poor aesthetics and ergonomics. Google then partnered with fashion eyewear company, Luxottica Group S.p.A. (EssilorLuxottica) to design smart eyewear named Google Glass Enterprise Edition 2. However, this product did not take off due to high pricing and technology issues. EssilorLuxottica then collaborated with Meta Platforms Inc. to produce fashion smart eyewear, Ray-Ban Stories. The case discusses the potential for success of this tie-up and the future in the segment.