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Biryani By Kilo: The Growth Dilemma
內容大綱
Biryani by Kilo (BBK) is a Gurugram (Near New Delhi, India) based Quick Service Restaurant founded by Koushik Roy and Vishal Jindal in 2015. The company specializes in serving authentic Indian dishes. They offer both dine in and delivery options and have multiple locations in India. They are known for using high quality ingredients and traditional cooking methods to create delicious biryani dishes. They brought many innovations to their offering. Now they wanted to create a McDonald's for Indian food but were in a dilemma about how to proceed. How could they eventually build a national brand and then expand it globally?