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SWISSBO: Strategic Risk or Opportunity?
內容大綱
In March 2021, the wholesale distributor of home décor products SBO Distributors Ltd. (or SWISSBO), based in Vancouver, Canada, was considering an opportunity for strategic analysis. The firm was at a crossroads in light of the COVID-19 pandemic. The pandemic had led to a setback in the company's revenues and margins-seemingly, a temporary setback. The wholesaler was now facing a make-or-break dilemma that involved a new growth opportunity to move up the value chain toward retailing.