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Global Expansion: Pinduoduo's Cross-Border E-Commerce Initiative
內容大綱
In August 2022, Pinduoduo Inc., one of the fastest growing and largest e-commerce companies in China, faced several challenges. Alongside intensified competition from Alibaba Group Holding Ltd. and JD.com Inc., as well as weakened consumer spending due to the COVID-19 pandemic, Pinduoduo had reached a potential growth ceiling within the domestic market. To explore new growth avenues, Lei Chen, the company's chairman and chief executive officer, would need to evaluate the potential opportunities and challenges Pinduoduo might encounter in its overseas e-commerce business expansion.