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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
BYD: From Battery Manufacturer to Electric Vehicle Innovator
內容大綱
BYD Auto Co. Ltd. (BYD Auto) became the world's biggest electric-vehicle (EV) maker in 2023. Before its inception in 2003, BYD Auto's parent firm, BYD Co. Ltd. (BYD), was a Shenzhen, China-based battery manufacturer. Under the visionary leadership of the company's chair and president, a trained chemist with an eye toward sustainable transportation, BYD diversified into the automotive industry and transformed into an EV leader. Based on site visits and interviews, this case examined the design and branding aspect of the transformation. Combining technology with deep-seated local culture, BYD Auto strategically designed a series of models that incrementally established its leadership domestically. What should be the company chair's strategic move in 2024 to innovate on BYD Auto's EVs?