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MacKinnon Brothers Brewing Company: Building a Farm-Based Brewery
內容大綱
Ivan and Dan MacKinnon grew up on a farm in Bath, Ontario, where the brothers learned about the importance of farming and local supply chains. In 2014, the brothers put together their farming assets and brewing and engineering skills and launched their farm-based brewery, MacKinnon Brothers Brewing Company. After nearly 10 years of operations, the MacKinnons were faced with a growth challenge. Should they leverage their farm brewery brand and grow its distribution beyond the local region? Or should they "dig in" on their local farm concept and explore more sustainable growth options in the food and beverage tourism industry?