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When is Pricing Unethical? Pharmaceuticals, Rideshares, Soft Drinks, and Travel
內容大綱
This case provides many different examples of pricing with ethical concerns that are spread across two common pricing contexts-value pricing and dynamic pricing. The examples include pharmaceutical pricing, ridesharing, dynamically priced vending machines, and more. These brief examples raise substantial issues about pricing for class discussion. Students should think about why ethical dilemmas arise in each of the examples, and if there is any underlying essence that ties together these ethical dilemmas.