個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Serious Play at the Make-A-Wish-Foundation
內容大綱
This case explores the benefits and challenges of creating and sustaining an organizational culture that emphasizes fun and playfulness by telling the story of an inspiring organization that has cultivated such a culture: the Michigan chapter of the Make-A-Wish Foundation (MAW). The case provides background information on the organization and describes the initiatives and activities that create a playful culture at MAW. It also highlights the benefits and challenges of playfulness for employees, external partners, donors, and wish families, as well as describes how leaders and employees create a culture of "serious play" that maintains the benefits while minimizing the costs of playfulness.