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- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Coke in the Crosshairs: Water, India, and the University of Michigan
內容大綱
How do you maintain relationships with companies that serve a majority of people, but upset an outspoken minority? Winner of the 2011 Oikos Casewriting Competition, this case explores a tenuous relationship between the University of Michigan and the Coca-Cola Company. Pressured by an activist group, the university decided to cut its contract with Coke until the company satisfied the environmental and labor demands of the activists. Students will learn about student activism in a university setting and how the university seeks to satisfy student requests.