個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Financial Analysis of Marketing Decisions
內容大綱
This note examines several of the financial analysis techniques used in marketing decision-making. The goals of marketing management are usually financial in nature. Accordingly, financial considerations are important both when selecting among alternative marketing activities and when evaluating the outcome of a marketing course of action.
學習目標
This note covers all the usual types of calculations a marketing student will encounter when solving marketing case problems in an introductory marketing course. It covers such issues as:<ul><li>marketing and the income statement</li><li>contribution analysis</li><li>marketing and the balance sheet</li></ul>