個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Firestone Canada Inc.
內容大綱
The president of Firestone Canada must decide whether or not to go ahead with the marketing program Pay No Dough If It Doesn't Snow. This program, proposed by the Manager of Advertising and Dealer Relations, offers purchasers of Firestone Snow-Biter tires a refund based on the amount of snowfall during the winter. (A Microsoft Excel data file is available for use with this case, product 7A84E002.)
學習目標
The techniques and concepts of this case are: Samples, populations, descriptive statistics (mean, standard deviation). The concepts of variation in data and business risk.