個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
The Greek Cosmobob
內容大綱
Mr. Panetta, owner of Cosmo's Restaurants Limited is trying to make some important decisions on the future of his family business. Panetta has the options of not growing, growing by opening a third drive-in/takeout restaurant or by manufacturing and marketing the restaurant's best selling product, the Cosmobob. Originally an in-house product, the Cosmobob was successfully marketed to local restaurants by Panetta, and the demand for the product has outgrown the restaurant's production facilities. Panetta is determined to make a decision in the best interests of his family.
學習目標
The objectives of this case: are to discuss strategy development and organization for growth in a family business; require students to operationalize strategy using financial, marketing, production and human resources tools.